When I am in Italy, I hear Lann-cha (both a's are pronounced like ahh, "lann-chia" (like in chia pet) is the other way I hear it.
But thats like Porsch and Porsche.
Every region has its own dialect. Ask someone in Boston, Louisiana, Texas or Minnesota and you get four different answers. The only ones who pronounce all words correctly are the states in the north central america. (Illinois, Indiana, Ohio, Michigan.
Ask someone in California how to say Lancia and they pronounce it jalapeno.
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